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 Here are three steps that will help you draw out the best creative logo ideas 1 Follow the rules of the brainstorm Brainstorming is about getting all ideas out (even those really really bad ones) and writing them down Even a horrible idea can spark a conversation that leads to a Download the vector logo of the Random House Step into Reading brand designed by in Portable Document Format (PDF) format The current status of the logo is active, which means the logo is currently in use 3 Pick a LogoType All types of logos can be divided into the following main categories Lettermark Lettermark logos use the initials of the brand which is why they are best for long names Some of the popular lettermark logos include HP, CNN, IBM, and ESPN WordMark Wordmark logos are fontbased logos that highly the brand name itself Step Into Reading Step Into Reading Step into reading logo